Visual Identity
Visual identity isn’t just about pretty pictures; it’s the DNA of your brand. Imagine it as the architectural blueprint for your business’s personality. is your current visual identity sending the message you want it to?
Personally Foul
A basketball podcast that’s like getting in an argument over beers with some good pals. Personally Foul is a passion project between friends that wanted to look a little more professional. They wanted the key elements expressed to be basketball and attitude, with an importance in keeping it fun.
Whole Heart Entertainment
WHE is a local hip-hop music label with aspirations beyond Alberta. The owner was looking for something that felt a little more true to the brand roots. Whole Heart Entertainment cares a lot about their artists and the shows they book. They wear their heart on their sleeves musically and I think we captured some of that with this kit.
Sharky’s Grill
West Edmonton Mall is in the process of updating some of the concessions at the World Water Park - part of these upgrades is unifying and refreshing some of the identities of the eateries in the park.
They were looking for something fun with implementation of the waterpark’s mascot, Sharky. The primary method of prep for this food is on a grill, so Sharky’s Grill was born.
Along with Sharky’s Grill, Beachview Snacks and Beachview Bar are also being updated.
(Beachview Snacks logo not final)
